Aurora Brews

Brand Identity

Status:

Completed, 2025.

Sector:

Food & Beverage / Coffee & Pastry Retail.

Services:

Brand Strategy, Visual Identity Design, Logo Design, Illustration System, Brand Messaging, Creative Direction, Digital Assets.

Overview

Aurora Brews is a Modern Vintage Artisan coffee and pastry brand that brings together the boldness of fresh-brewed flavour with the warmth of handcrafted quality. Designed to be more than just a café, Aurora Brews invites customers into a space where playful confidence meets mindful calm. From rich espresso aromas to sweet pastry indulgence, the brand embodies a lifestyle of joyful pause, where people can sip back, relax, and recharge in a welcoming atmosphere that feels both nostalgic and new.

Approach and Impact

Branxl Design partnered with Aurora Brews to design a distinct brand identity that captured its creative duality: playful yet grounded, vintage yet modern. We developed a logo system featuring soft, retro-inspired typography with bold shapes and cosmic motifs to reflect both craft and wonder. A series of expressive, character-led illustrations added personality, turning everyday coffee moments into engaging brand storytelling.

This cohesive visual language extended across digital and physical touchpoints, giving Aurora Brews a memorable presence and a clear, confident voice in a crowded market.