Benney’s Deli & Co. is a vibrant, family-friendly eatery designed with children aged 4–12 in mind. The brand delivers a fresh take on kid-focused dining by offering a colourful selection of wholesome sandwiches, salads, and sides made fresh daily. At the heart of the concept is an interactive deli counter experience, where families are invited to hand-select their meals, giving young diners a sense of choice and ownership in what they eat.
Branxl Design was tasked with creating a digital identity that reflects Benney’s warm, energetic, and health-conscious ethos. From playful typography and bright, inviting colour palettes to intuitive navigation and appetising food imagery, every design element was tailored to engage both children and their parents, making healthy eating both accessible and exciting.
The outcome is a lively and inviting brand identity that captures the essence of Benney’s Deli & Co. Through thoughtful design elements and a focus on user experience, Branxl Design successfully created a space where families feel welcomed, and children are excited to explore healthy food choices. The new branding not only enhances the deli’s visual appeal but also reinforces its mission to provide a personalised and satisfying dining experience for its young patrons.
