Brand Identity and Website Design

Harvesters Academy

Status:

Completed, 2025

Sector:

Education and Skills Training

Services:

Brand Strategy and Positioning, Brand Identity Development, Logo and Visual System Creation, Typography and Colour System Design, Information Architecture, UX Design and User Journey Mapping UI Design and Digital Styling, Quality Testing and Cross-Device Validation

Overview

Harvesters Academy appointed Branxl Design to reposition its learning platform with a distinctive brand identity and a modern digital presence. The objective was to build a credible, structured, and aspirational brand system that reflected the organisation’s commitment to high-quality training and student progression. The engagement required a full identity development programme and a conversion-focused website capable of supporting enrolment, programme marketing, and long-term operational growth.

Approach and Impact

Our approach began with a detailed discovery exercise that examined the Academy’s mission, learner profiles, and competitive landscape. Insights from this stage informed a new identity system that blended academic credibility with a contemporary visual language, including logo refinement, colour architecture, typography selection, and a flexible design framework. Once the brand system was established, we translated it into a digital environment through structured information architecture, user journey mapping, and high-fidelity interface design. The website was built with functional clarity, accessible navigation, and modular components that allow seamless content expansion. Collaborative reviews ensured design accuracy, content alignment, and platform consistency before deployment.

Outcome

The final delivery provided Harvesters Academy with a unified brand and digital experience that elevates trust, improves learner engagement, and supports strategic growth. The identity system strengthened recognition across all touchpoints, while the website introduced clearer programme visibility, enhanced usability, and an updated professional presence aligned with modern educational standards. The platform now serves as a scalable foundation for marketing, enrolment, and future service expansion.

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