LekkiMedia, a creative house specialising in art, fashion, and design, approached Branxl Design to refresh its visual identity and develop a digital presence that aligns with its bold, modern, and playful aesthetic. With a reputation for excellence in the creative industry, LekkiMedia needed a brand system that could evolve with its growth while preserving its signature motif—the mask.
The project involved a full rebrand, including logo redesign, typography, colour system, and a UI/UX overhaul of their website and digital platforms. The challenge was to strike a balance between maintaining brand continuity and introducing a contemporary look that would resonate with creative professionals and forward-thinking clients. Every touchpoint needed to reflect LekkiMedia’s artistry and appeal to its niche in fashion and design.
We began by redesigning the brand’s logo around the iconic mask, framing it within a bold, geometric structure that symbolises creativity and precision. The mask was refined into a modern emblem. Paired with a sharp, custom typeface, the wordmark balances strength with playfulness, embodying Lekki Media’s identity as both artistic and cutting-edge.
We applied this brand language to a sleek UI/UX design on the digital front, optimising it for visual impact and user engagement. The interface prioritises clear navigation, strong visuals, and responsive functionality across all devices. Each element, from layout to hover states, was crafted to echo the brand’s bold, modern, and confidently unconventional tone.
