From the logo to user interface design, our creative strategy centred around making an emotional connection. We wanted dog owners to instantly sense the happiness their pets would experience, reinforced by a brand personality that is both charming and trustworthy.

We crafted a bespoke logo where “Pooch Cream” is stacked playfully, with the “cream” component incorporating dripping ice cream imagery, a clever nod to indulgence. Accompanying logo variations include a joyful dog illustration, reinforcing approachability and fun.

Our packaging design utilised bright colours and delightful illustrations of dogs enjoying their creamy treats, ensuring standout shelf appeal. The clear, benefits-focused labelling enhances usability for pet owners while maintaining visual consistency. The result is a memorable and market-ready brand that not only looks good but also connects emotionally, elevating Pooch Cream as a go-to treat for happy, healthy dogs.