Local SEO without ad spend
This piece summarises a 90-day focused programme: technical hygiene, on-page relevance, and local signals.
Phase 1: Foundations
We fixed indexation issues, improved page titles and meta descriptions, and aligned service pages with how people actually search.
Phase 2: On-page depth
Each core service received a clear H1, helpful FAQs, and internal links to related services.
Phase 3: Local signals
Google Business Profile was completed, categories were refined, and we published local proof — projects, areas served, and consistent NAP.
Phase 4: Measurement
We tracked impressions, clicks and calls weekly — prioritising pages with the best traction.
Results vary by niche and competition, but the playbook is repeatable: fix technical debt → clarify relevance → earn trust locally.
Start with a £295 Brand Audit
A full 36-point review of your brand identity, messaging, website and digital presence — delivered in 5 business days with a clear, prioritised action plan.
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