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SEO

How We Helped a Lewisham Business Get to Page 1 of Google in 90 Days

A step-by-step account of the exact SEO strategy, technical fixes, on-page optimisation and local content that took a Lewisham service business from invisible to Page 1 with no ad spend.

Local SEO without ad spend

This piece summarises a 90-day focused programme: technical hygiene, on-page relevance, and local signals.

Phase 1: Foundations

We fixed indexation issues, improved page titles and meta descriptions, and aligned service pages with how people actually search.

Phase 2: On-page depth

Each core service received a clear H1, helpful FAQs, and internal links to related services.

Phase 3: Local signals

Google Business Profile was completed, categories were refined, and we published local proof — projects, areas served, and consistent NAP.

Phase 4: Measurement

We tracked impressions, clicks and calls weekly — prioritising pages with the best traction.

Results vary by niche and competition, but the playbook is repeatable: fix technical debt → clarify relevance → earn trust locally.

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