Brand Resources
For Growing Businesses
Free Resources
3-Minute Brand Readiness Audit
A client-friendly audit that turns brand symptoms into three outputs: Brand Clarity, Growth Readiness and the next move to prioritise.
How to Write Your Brand Positioning Statement
A step-by-step framework for defining who you are, who you serve and why you are different. Includes a simple fill-in template.
Website Launch Checklist for Small Businesses
42 things to check before you hit publish, covering SEO, performance, accessibility, analytics and content quality.
Brand Brief Template
The exact brief structure we use to align goals, audience, deliverables and expectations before design starts.
Logo Design: What to Ask for, and What to Avoid
A practical guide to better briefs, smarter feedback and the red flags to spot before a logo project drifts off course.
Local SEO for London Small Businesses
How to improve local visibility, structure your Google Business Profile and win more nearby searches without paying for ads.
Social Media Content Calendar Template
A 12-week planning template for Instagram, LinkedIn and TikTok, built for brand-led businesses that want consistency.
Brand Consistency Audit: 28 Point Checklist
A fast check across website, social, print and email touchpoints to spot the inconsistencies that weaken trust.
Competitor Brand Analysis Template
A structured way to analyse competitors visually, verbally and strategically, then find the white space your brand can own.
The Branxl Brand Audit Checklist
36-point checklist covering logo, colour palette, typography, messaging, website and social presence. Identify every gap in your current brand in under 30 minutes. Used by 500+ London business owners to prioritise their next branding investment.
Latest Articles
Why Most London Startups Get Their Branding Wrong in Year One
Five branding mistakes that cost early-stage London founders the most, and exactly how to avoid them. Based on working with 50+ startups across Lewisham, Shoreditch and beyond.
5 Website Mistakes That Are Costing You Clients Right Now
The most common website errors we fix during brand audits, and the exact changes that typically double enquiry conversion rates within 30 days of implementation.
How We Helped a Lewisham Business Get to Page 1 of Google in 90 Days
A step-by-step account of the exact SEO strategy, technical fixes, on-page optimisation and local content that took a Lewisham service business from invisible to Page 1 with no ad spend.
The Branxl Brief
One actionable brand, design or marketing insight every Tuesday. No fluff, no sales pitches, just useful thinking for growing businesses.
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