How to Write Your Brand Positioning Statement

Positioning in one page

1. Audience

Name the primary buyer and context (e.g. “founders of 10–50 person B2B services in the UK”).

2. Category

What frame do you want to own? Be specific.

3. Proof

Two believable truths: experience, methodology, outcomes or social proof.

4. The statement

Combine into: For [audience], [brand] is the [category] that [benefit] because [proof].

Iterate weekly until leadership agrees — then use it everywhere.