Your site is working — but is it converting?
These five issues show up constantly in audits for service businesses across the UK.
1. Unclear primary action
Every page should answer: what should I do next? One primary CTA per section reduces decision fatigue.
2. Weak headlines
Visitors skim. Headlines should state who it is for and the outcome — not internal jargon.
3. Thin proof
Logos, short quotes and specific numbers outperform generic “trusted by many” copy.
4. Slow first paint
Large hero images and unoptimised assets cost enquiries — especially on mobile.
5. Contact friction
Long forms and hidden phone numbers add steps. Simplify contact and repeat it in the footer.
Ship fixes in small batches, measure, then iterate.
Ready to fix your brand?
Start with a £295 Brand Audit
A full 36-point review of your brand identity, messaging, website and digital presence — delivered in 5 business days with a clear, prioritised action plan.
Book Brand Audit →