AuroraBrews
Aurora Brews is a coffee brand built around clarity and restraint. Instead of relying on colour to stand out, the identity uses a strict black and white system to create contrast, consistency, and immediate recognition across every touchpoin
THE SHELF IS THE SALESPERSON
The brand was designed with physical retail in mind. Coffee products often compete in dense environments, so the packaging needed to communicate quickly and clearly.
We focused on: High-contrast colour blocking for visibility at distance A bold wordmark that remains legible across sizes Minimal clutter so key information is easy to scan
The result is packaging that doesn’t rely on explanation—it grabs attention and holds it.
Category Research & Illustration Direction
COLOUR, TYPE AND CRAFT
The visual system combines a dark green base with sharp accents of yellow and orange. This creates a recognisable palette that works across both print and digital.
Brand photography & mock-ups
Branxl helped us turn a simple idea into a brand that actually stands out. The identity feels distinct without being complicated, and it works just as well on a coffee cup as it does on a shelf. Everything was considered—from the packaging to how the brand shows up online
Packaging that closes the deal.
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