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Sister Brand · Identity · Website · App

Branxl Academy

An in-house Branxl Design project. We built Branxl Academy from the ground up across strategy, identity, website and app, positioning it as a confident, accessible EdTech brand for the next generation of tech professionals.

Tech Career SeekersCareer SwitchersMentorsProgramme Leads
Client
Branxl Academy
Sector
EdTech, Tech Career Training
Brand Identity System

Build the Brand We'd Be Proud To Stand Behind.

Branxl Academy is our own initiative: a programme to train the next generation of tech professionals and connect them to real opportunities. As a sister brand of Branxl Design, it had to feel related but stand on its own, confident, accessible, and built for builders, not branded like a corporate course catalogue.

We needed a full brand ecosystem that spanned strategy, identity, website and app, one that could communicate technical credibility and human warmth at once, and scale across courses, mentorship, merchandise and the digital platform without losing its centre.

Scope of Work
Brand Strategy & Positioning
Visual Identity, Logo & Crest
Typography & Colour System
Brand Guidelines
Website Design (UX, UI & Build)
Mobile App UI
Merchandise & Print Collateral
Conversion & SEO Optimisation

Strategy. System. Ship.

01
Discovery & Positioning
Workshops to define the Academy's mission, audience and tone, then lock its relationship to the parent Branxl brand without copying it.
02
Identity System
A confident crest mark, a bold geometric wordmark and a forest-green and marquee-yellow palette designed to feel both academic and accessible.
03
Website & App
A conversion-focused website plus a mobile app for course content and career guidance, built to scale as new programmes launch.
04
Brand Applications
Merchandise, stationery, ID cards and gift cards that extend the system into real-world touchpoints students and mentors actually carry.

Authoritative, Accessible, Built for Builders.

The Academy's identity pairs a deep forest green with a marquee yellow accent and a soft pathway pink for human moments. The shield mark gives the brand academic weight, while the geometric wordmark keeps it modern and approachable across web, app and print.

Brand Colour Palette
Academy Forest
Deep Pine
Marquee Yellow
Pathway Pink
Crest Cream
Paper White
Brand Typography
Display / headlines
Talent, Technology & Opportunity.
Plus Jakarta Sans, bold geometric
Body / UI text
Empowering tech leaders for marketplace success.
Plus Jakarta Sans, clean and highly readable
Accent / labels
CAREER PATHWAY
Uppercase, tracked
Start Today

Need a brand and platform built?

If you're building something from scratch across strategy, identity, website and app, we've done it for our own Academy. We can do it for yours.