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BRAND IDENTITY | UI/UX DESIGN | WEB APPLICATION

Harvesters Academy

Repositioning a learning platform through a structured brand identity and a modern, conversion-focused digital experience.

Client
Harvesters Academy
Sector
EdTech and Skills Training
Website
—
01 — The challenge

Strong training. Weak brand presence.

Harvesters Academy had strong educational delivery but lacked a clear, credible brand identity and digital presence. The platform needed structure, clarity, and a positioning that reflected quality, trust, and progression.

Scope of Work
✓
Brand Strategy and Positioning
✓
Visual Identity System
✓
Logo Design
✓
Typography and Colour System
✓
Website UX and UI Design
✓
Information Architecture
✓
Interface Design
✓
Cross-device optimisation
02 — Process / Strategy Breakdown

Built for the learner, not assumptions.

01
Brand Strategy & Positioning
Defined mission, audience, and competitive positioning. Established a clear, structured brand foundation.
02
Identity Design
Created a cohesive visual system including logo, typography, and colour architecture. Ensured consistency across all brand touchpoints.
03
Interface & Experience Design
Designed intuitive user journeys and structured navigation. Focused on clarity, accessibility, and conversion.
04
Development & Delivery
Executed a scalable website with modular components. Ensured performance, responsiveness, and cross-device consistency.
03 — Brand identity system

Professionally structured. Built for clarity.

The typographic system reinforces hierarchy, readability, and consistency across all touchpoints. Messaging was aligned to position the academy as structured, credible, and results-driven.

Brand Colour Palette
Royal Core
Signal Gold
Aero Slate
Prime Pulse
Pure Base
Brand Typography
Display/Headlines Text
Satoshi
Satoshi
Body Text
Accent type (optional third card)
Accent type (optional third card)
04 — Key screens

Live product views

05 — Brand identity

Brand photography & mock-ups

06 — Client testimonial
“

The strategic approach and execution brought clarity to the brand and platform. The result is a structured, credible system that supports growth and engagement.

GLENVILLE HEIGHTS
VERITAS INSTITUTE
AURORA BREWS
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