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Brand Identity | Website Design

Toyosi Art

An identity and digital presence built for an artist working at the intersection of heritage and contemporary expression.

Brand IdentityWeb Design
Client
Toyosi Art
Sector
Fine Art & Visual Arts

Art that transcends medium demands identity that does the same

Toyosi Art needed a visual identity capable of reflecting the depth and specificity of her practice, drawing on adinkra and nsibidi symbol systems to build a personal visual language rooted in cultural heritage. The challenge was to translate that artistic sensibility into a brand system and website that felt gallery-standard without losing warmth or individuality.

The brief called for a minimal, considered aesthetic: a bespoke logo that honoured the symbolic tradition underpinning the work, a restrained colour palette drawn from gallery environments, and a website that presented artworks with the same clarity and reverence they deserve in a physical space.

Scope of Work
Brand Identity System
Bespoke Logo Design
Colour & Typography System
Website Design
Portfolio Layout & Structure
Mobile Responsiveness
Image Optimisation

From philosophy to pixels

01
Creative Discovery
We began with a discovery phase to understand the artist's creative philosophy, stylistic direction, and long-term ambitions within the art ecosystem.
02
Identity Design
This informed a brand identity that balanced contemporary elegance with artistic authenticity, incorporating a bespoke logo, a muted gallery-inspired palette, and a typography system suitable for both digital and print applications.
03
Website Design
Once the brand framework was approved, we translated the system into a fully designed website with a curated portfolio layout, structured navigation, and an interface that showcased artworks with museum-level clarity.
04
Refinement & Launch
Collaborative reviews ensured alignment between artistic intention and digital execution. Functional considerations included mobile responsiveness, accessibility standards, and image optimisation to retain texture and detail across devices.

A visual language built on heritage and restraint

The identity draws on adinkra and nsibidi symbol systems, two West African visual traditions, as the structural foundation for the logo mark. The palette is deliberately muted and gallery-inspired, pairing deep charcoal and dusty teal with soft off-white tones that let the artworks lead. The typography system pairs an editorial serif with a clean, minimal sans-serif for versatility across digital and print contexts.

Brand Colour Palette
Charcoal
Linen
Slate Teal
White
Fog
Deep Teal
Brand Typography
Display / Headlines
Cormorant
Cormorant Garamond — Editorial serif for hero text and section headings
Body / UI
DM Sans
DM Sans Regular — Clean, accessible sans-serif for body copy and navigation
Caption / Labels
DM Sans Medium
DM Sans Medium — Labels, captions, and metadata across print and digital
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Built to match your work

From brand identity to digital experience, we design with intention, precision, and a deep respect for what you are building.