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Balancing Brand Continuity

LekkiMedia

Refreshing the visual identity of a bold, modern creative house, preserving the signature mask motif and building a brand system ready to scale.

Client
LekkiMedia
Sector
Art, Fashion & Media Production
Deliverables
Brand Identity · UI/UX Design · Brand Guidelines
Result
Full rebrand delivered covering logo, colour system and digital presence.
01 — The Challenge

Balancing Brand Continuity

LekkiMedia, a creative house specialising in art, fashion, and design, approached Branxl Design to refresh its visual identity and develop a digital presence aligned with its bold, modern aesthetic.

The project covered a full rebrand including logo redesign, typography, colour system, and a UI/UX overhaul of their website and digital platforms. The goal was to balance brand continuity with a contemporary look that would resonate with creative professionals and forward-thinking clients. Every touchpoint needed to reflect LekkiMedia's artistry and its niche in fashion and design.

Scope of Work
✓
Brand Strategy
✓
Brand Identity Design
✓
UI/UX Design
✓
Logo Redesign
✓
Custom Typography
✓
Brand Guidelines
02 — Our Process

How We Built LekkiMedia's Identity

01
Discovery
Brand audit, competitor research and stakeholder alignment to define the creative direction and brand positioning.
02
Strategy
Positioning, tone of voice and messaging framework built around LekkiMedia's bold, creative identity in art, fashion and media.
03
Design
Logo system, colour palette, typography and brand patterns developed to reflect the signature mask motif and creative energy.
04
Delivery
Full brand handover including guidelines, digital assets and UI/UX templates across web and social platforms.
03 — Brand Identity System

Palette Built for Impact

LekkiMedia's visual identity is anchored by high-contrast colours and strong typographic choices that communicate confidence, creativity and cultural edge across every touchpoint.

Brand Colour Palette
Charcoal
Flame
Lekki White
Shadow
Brand Typography
Display / Headlines
Mostin
Primary typeface. Used for headlines and brand communications to command attention and reinforce bold identity.
Body / UI
Space Grotesk
Secondary typeface. Used for body text, descriptions and CTAs due to its readability and legibility.
04 — Brand identity

Brand photography & mock-ups

05 — Client testimonial
“

Branxl Design transformed our brand identity completely through a strategic and creative approach. Their attention to detail exceeded expectations, and the new branding has significantly strengthened our market presence, credibility and customer recognition across key channels.

CS
Clement S
LekkiMedia
GLENVILLE HEIGHTS
VERITAS INSTITUTE
HARVESTERS ACADEMY
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