Benney’s Deli & Co.
A vibrant, family-friendly eatery built for kids 4–12—where colourful sandwiches, salads, and fresh sides meet an interactive deli counter so young diners can choose with confidence.
From picky eaters to proud choosers
Benney’s Deli & Co. is built for families who want quick, wholesome meals without the usual “kids’ menu” compromise. The brand centres on an interactive deli counter where children help build their plate—turning mealtime into a moment of independence and delight.
Branxl Design was asked to translate that promise into a digital identity: warm, energetic, and never childish—something that earns parent trust while feeling irresistibly fun for kids. The experience needed to showcase fresh food, make navigation effortless on mobile, and communicate health-conscious choices with appetite, not preachiness.
Strategy, colour, and a little lunchtime magic
Bright, nourishing, unmistakably Benney’s
We leaned into sunshine yellows, garden greens, and soft neutrals to evoke freshness and energy. Typography pairs a friendly, rounded headline feel with crisp UI type so parents can scan nutrition and pricing fast—while kids still feel like the hero of the meal.
Brand photography & mock-ups
Branxl turned our idea for a deli kids love into something families actually feel: colourful, calm, and confident. Our brand identity finally matches how fresh and fun we are, and parents tell us their kids ask to come back.
